Samuel Adams Brewing the American Dream Hosts First Small Business Speed Coaching Event in Atlanta

Food & Beverage Entrepreneurs Including Other Craft Brewers Get Nuts-and-Bolts Business Advice from Industry Experts

Samuel Adams announced it will host its signature small business Speed Coaching event in Atlanta for the first time on Tuesday, March 22nd. Designed to provide expert, personalized business advice, this dynamic event is part of Samuel Adams Brewing the American Dream, a coaching and micro-lending program for small business owners working in food, beverage, and craft brewing. In Atlanta, Samuel Adams is working with Access to Capital for Entrepreneurs (ACE), a non-profit organization that provides loans and business development resources to entrepreneurs.

During the event, which will run from 6:00 – 8:30 p.m. EDT at Loudermilk Center (40 Courtland St. NE), small craft business owners partner with a variety of experts to generate new ideas and strategies to help their businesses succeed. Each entrepreneur can participate in up to six 20-minute personalized, high-impact sessions with some of the area’s best small business specialists, as well as subject experts from Sam Adams and ACE.

Held in cities across the country, Brewing the American Dream Speed Coaching events have supported thousands of food and beverage craft businesses with sound business advice. From sales and distribution to packaging, finance, e-commerce and more, no small business subject is off-limits. While the event is free, small business owners should register online at Participants are also encouraged to bring samples of product, packaging and other items on which they want feedback, and should come prepared with questions regarding specific challenges their businesses are facing.

“Atlanta has such a dynamic craft food and beverage community, so we’re really looking forward to hosting our first Speed Coaching event here,” said Jim Koch, founder and brewer of Samuel Adams. “When starting Samuel Adams 32 years ago, the nuts-and-bolts business counseling that I really needed – how to setup a payroll, negotiate a lease, or price a product – was very hard to find. Our goal with this program is to help passionate small business owners solve specific problems with real-world, practical advice to help them start and grow their business.”

Koch noted that, in addition to Speed Coaching, Brewing the American Dream provides microloans to small businesses year-round through its partnership with Accion, the nation’s leading nonprofit provider of small business capital and coaching. Typically ranging from $500-$25,000, these loans often help local small business owners who’ve been turned down by traditional lenders due to lack of credit, the small size of the loan request or the volatile nature of the food and beverage industry.

Why Brewing the American Dream Was Started and the Impact It’s Having
As Samuel Adams’ core philanthropic program, Brewing the American Dream, in partnership with Accion, provides small craft food and beverage businesses with a unique combination of the two things Jim Koch wished he had when starting Sam Adams 32 years ago: access to capital and expert business advice.

Through the support of Brewing the American Dream, national partner and non-profit microfinance organization Accion, has lent more than $8.5 million to nearly 825 small food and beverage businesses since it was launched in 2008. Just as important, the program has coached or mentored over 6,000 businesses and created or saved more than 3,300 jobs. The program has also been recognized by the Clinton Global Initiative and the White House Summit on the Future of Corporate Service. To learn more please visit:

Samuel Adams, Sam Adams, Samuel Adams Boston Lager, and Samuel Adams Brewing the American Dream are registered trademarks of The Boston Beer Company.

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About VSheree

V. Sheree Williams is the publisher of Cuisine Noir Magazine, the country's first digital and print culinary magazine that connects the African diaspora through food, drink and travel. For more, in-depth stories, visit
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